This inquiry goes for all website specialists and web designers out there, the number of you think it is imperative to create or plan a site remembering site improvement. Well shockingly, the vast majority of you will say it isn't so significant. Try not to stress friends; it's not your fault as many web designers and developers fail to pay heed on this vital fact. Being a web designer or website developer, it is imperative for you to learn about SEO.
There's a misconception that website optimization is only for search engine experts, that's not true. Being a website designer or even front-end developer SEO is your responsibility. If your designed site is not search engine friendly, you might end up losing a lot of traffic. You have to agree to the fact that website promotion is a value-added service and you can sell or hone your SEO skills as an extended service. Knowingly or unknowingly majority website designers commit several mistakes but top 6 of the lot are:
1. Splash Page:
"Splash Pages" may look attractive and interesting but they are a search engine optimization debacle. Many website owners tend to put up just a big banner image and place a link titled "Click here to enter". Don't forget that link embedded in the Flash object is impossible for the spiders to cache. Your site "Home Page" is the high traffic page and gets crawled frequently by web spiders. Thus, it is wise to have a properly laid-out and well designed home page.
2. Flash Menus are Non-Spiderable:
Many designers like to showcase their talent by creating flashy menus using fade-in and animated menus. They might look attractive but they can't be seen by the search engine spiders.
3. Content Placed in Flash Image:
The most amazing fact is that web spiders are like a text-based browser and they fail to read the text embedded in the image or flash. And site creators commend this mistake by embedding the important content and targeted keywords in Flash.
4. Version used for Theme Design:
Some budding or even expert designers use theme design into sub level folders such as domain.com/v2, v3, v4 and later redirect to the new folder. Web designers should remember that changing the main root location frequently lose backlinks and achieved ranking.
5. Don't use "Click Here" as Your Link Anchor Text:
90 out of 100 websites like to use 'Click Here' or 'Learn More' or even 'Enter Here' as the linking text. This is another blunder committed by them. If your desired page is very important then prefer to use keyword in your link anchor text. It's much more descriptive.
Admonition: Do not use the same anchor text everywhere as this is known as search engine spamming.
6. Keeping Image Alt Text Empty:
Like Alt Text you should always explain your image in the alt attribute. Image Alt Text describes your image to a blind user and above all, search engines cannot see images so they work around your alt attribute.
While concluding we can say that hiring the trusted website design company is the only solution to your queries, as it not only guides you but also provides the desired results.